Southport Pleasureland to become even bigger and better!

A summer favourite and a North West institution, Southport Pleasureland has been given a new 50-year lease, with big plans ahead! 


Founded in 1913, Pleasureland has long been a feature on the Southport seafront. But since re-opening in 2007, the theme park has been operating on a short-term lease, making it hard to plan ahead and grow the business. Which in turn made it hard to invest in new rides and better facilities. 

The new 50-year lease should allow Pleasureland to grow and grow from its current base of 26 rides. The news is part of a huge investment on the Southport seafront including a multi-million-pound investment creating 1,000s of jobs. 

Alongside the new 50-year lease for Pleasureland, Sefton Council recently approved new long-term leases for the former Pitch and Putt site, the Lakeside Miniature Railway, the Crazy Golf site and the Concession for the Road Train.




















Norman Wallis, the owner of Southport Pleasureland, was delighted about the news and what it means for the town’s entertainment scene. 

“A full launch is planned where we will unveil the detail of transformational plans for the park and beyond which will give the local economy a real and lasting boost.

“The town has the potential, the location, the talent and now it will get what it deserves, a theme park and attractions complex worthy of international status that will add significantly to the region’s tourism cache.

Southport Pleasureland is due to re-open on March 21 after its winter break.

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